SAGA began with Black Excellence at Thesis (BET) in 2022. Six unique Black employees were selected to share their stories through weekly documentaries and podcasts. SAGA’s goal was to highlight the makers and showcase the agency’s creative capabilities. As Strategist, I led efforts to produce paid social campaigns, email marketing strategy, and platform recommendations. Using data-backed insights, Strategy worked aside Creative with weekly recommendations to optimize weekly content.
Outcome:
Published three original content posts per week. Totaling to 36 deliverables.
Docuseries episode featured on The Fader Instagram page (Potential to reach 913k followers)
Provide Thesis SLT with creative work examples to drive thought leadership, service capabilities, and new business.