Adobe: PCR (Project Content Ranking)

The Adobe partnership focused on producing editorial articles for Document Cloud & Creative Cloud. The goal was to create relevant, educational content to support a wide range of creative and non-creative capabilities. With keyword ranking and MSV top of mind, Strategy produced SEO-article briefs compiled of product research, influencer interviews, and competitive analysis. In collaboration with Copy & Design teams, each publication is designed with optimial HTML structures, compelling imagery, and FAQ from search. Overall, the partnership aimed to provide valuable resources for Adobe subscribers and enhance their experience with the platforms.

Outcome:

• Driving 22 M visits between 2021-2022

• 139% revenue increase for Adobe

• Grade-A average keyword ranking on Clearscope