PRP in Willamette Week’s Give Guide (2021)

As part of Portland’s year-end giving, Portland Radio Project (PRP) joins the Willamette Weekly for their annual GiveGuide from November - December. With goals of spreading awareness, a promotional video and social campaign were created to showcase the PRP culture and invite music listeners to donate for the cause. Personal contributors included art direction/strategy for the film, script writing, video editing, and content distribution placement.

Outcome:

• PRP exceeds $12k donation goal for 2021

• Successful acquired 9 local business to donate products/services for giveaway prizes